EU S2 digital hyper ready mades n+1, 2010-2012 "The historical task of art today is to enter the logic of distribution with social and technological developments." Peter Weibel, ZKM Karlsruhe 2012
Art CONCEPT
The concept is called "digital hyper ready mades", which are based on original panel paintings of famous artists (selected first: Fred Weidmann). Computer generated reproductions of these retro-historical artworks appear on selected mass market products; they are the artist's second screens. These "new economic corpi", presenting digitized art motives, are seen within video clips on small screens, arranged around the original panel painting. Several selected details of this digitized art is temporary bond onto these new surfaces, which cycle around the original panel paintings, transforming them into the holy grail of our information age. The "new economic corpi" represent famous labels of international well known companies as part of a marketing strategy based on a business plan, which is also part of the "digital hyper ready mades" artwork. In showing hyper realistic operations, art history often is taken for, the artwork work can also be seen as document of exploited cross media strategies, which get maximum possible output to all involved partners as win-win situation!
EU S2 "Linking the economy with the creative potential of the 60s - the only and unique EU S2 "Ethical Universal Sensual Story" worldwide!" Annette Hünnekens
This generation fought for all the basics, that the youngsters enjoy nowadays in their life. Therefore a group of people behind EU S2 want to recall these moral statements through participating and communicating selected art motives of their specific type of art. Thus, the EU S2 group generated a sort of "payback"-system for these old artists. The "serial artworks" are initiating basic ideals and concrete statements regarding the human's life in general. Great panel paintings and their characteristic motives are floating through the media of merchandise and keep the memory to these worth basics alive!
Numbers of artworks/products The whole art serial has actually no end although each of the artworks are original - based on the original panel painting in the middle. The presented single art covered products are the anticipation of future merchandise products to be "high end give aways" or sold as "exclusive products", communicating the main brand within all the participating ones. Each and every mission of the art and the art covered products are communicating the same moral and responsibility statements for our earth and all the participants of the economy, who actively take care ! And by that way - each selling of one of the serial artworks (art edition) and also each selling of one of the covered products of the "second product world" is a payback to the old artist!
All single serial works/products have the same basic parts - one original panel painting in the middle. (The first selected artist here is Fred Weidmann, one of the Moksha Art Group, Miami) - six iPads presenting a "world of second products" of great marches to communicate the brand content and their ID in connection with the artists motives and their great ethical goals. - Size: one square meter.